General Membership Meeting

Wed. Feb 20, 2008
8am – 9am - Casa Romantica
(Refreshments donated by Coffee Bean and Tea Leaf and Surfin’ Donuts)

Welcome and Introductions - Sarah Hopkin

·Thank you to Councilman Eggleston and Knoblock for attending.

Marblehead Update – Tom Hermann

·No re-start date for construction

·Craig Realty Group, owners/builders of the Outlet Mall, have agreed to give the Downtown Business Association a Kiosk at the Mall. This will be a great benefit for the downtown merchants.

Trolley Update – Debbie Hermann (handout)

· John Tengdin to represent the DBA at future meetings

· There will be 4 San Clemente stops: Marblehead, El Camino Real/Del Mar, Community Center and the Pier

· Funding will be 75% by OCTA and 25% from local cities and private industry

· Amount needed: $1.5 Million

· Letter of support to be emailed to members to download, sign and mail to city staff.

Organization Committee - Sarah Hopkin

· Block Captain program described

· Block Captain meeting – Monday, 6pm – 6:30pm at the Toll Road office (209 Ave. Del Mar). At the meeting materials and a “script” will be distributed and Block Captains will hit the streets during the week.

· Need more Block Captains. Contact Sarah Hopkin at Sarah@VillageSanClemente.com

Promotions Committee – Tom Hermann

· Introduced the Marketing plan that will include, among other things, 240 commercials on Cox Cable for 6 months.

· Need people to sign up for this committee to review the plan and provide input

· Car Show update - Date: June 8 from 10am – 3pm

· Beach Cities Guide wants to work with the DBA. Sarah to follow up.

Comments and Suggestions - Board

· Christina Morgan (Villa Cucina) – Stores should stay open late one night a week

· Tom Hermann (Guinevere’s) – Takes all the merchants to make this work. We need to be an “after work” destination.

· Sarah Hopkin (Fired up) - The marketing plan when implemented will be a good reason for the businesses to stay open later.

· Mike Cotter (Century 21) – Sales tax in the city has gone up this year. It would be interesting to see what shops and restaurants are up. He will look into it.

· Wayne Eggleston (City Council) – DBA should have a booth at all events on Del Mar (ex. Car Show, Fiesta, etc)

Submitted by Dr. Wayne Greathouse – Secretary

Next Meeting: SAVE THE DATE -Wed. March 19
5:30pm – 7:30pm - Hosted by Stanford Court
106 Ave. Del Mar

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